Structure and reinforce your key message


Using effective arguments is a subtle exercise, even if we all do it spontaneously and more or less consciously in many different circumstances. The goal of using successful arguments is to steer the other person’s behaviour in a precise direction.

Being able to convince colleagues, superiors or clients is something all managers strive for. Polishing your arguments and giving them the punch they need to succeed is something you can learn.

This course outlines the different argument styles, explaining how each has its risks and limitations. The aim of this course is to develop your understanding of the risks and limitations associated, in order to give you a winning stance. The module will also provide you with the keys to delivering persuasive arguments.


On completion of this course, you will have a greater understanding of:

  • How to make your point more effectively
  • How to add strength to your arguments
  • How to improve your writing and critical thinking


CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price: £30.00 (excludes VAT)