Encourage creativity and innovation


Invented by Osborne, brainstorming is an incredibly efficient technique for problem-solving and finding solutions in groups. It consists of eliciting ideas from participants by freeing them from all constraints and by seeking to maximise the number of ideas put forward. Although it seems simple, this method has many pitfalls.

In many organisations, people are supposed to be self-educating. But waiting for people to actually do it is not always the most effective way. Meanwhile, companies generate a 'first-mover advantage' through innovation. Why not combine self-development and innovation? People would learn from the process because exploration is the most effective way of learning. How to boost self-development and innovation (and how not to) helps you to identify potential pitfalls, and ways to boost self-development and innovation in your team.

This course will consider how you can develop innovation in your organisation through your encouragement for creativity. The modules which teach you how to brainstorm like a pro and you will also learn how to quickly and easily establish a 'plan b'. Having multiple ideas is what makes results more probable. For the 10 ideas that lead to nothing, one will very often click. It is very rare that a single thought leads directly to something genius in the business world. Ideas require research and development. The course will demonstrate all the ways you can contribute to creativity and innovation in your organisation, from risk taking, brainstorming, problem solving and overcoming complexities to accomplish success.


On completion of this course, you will have a greater understanding of:

  • How to lead a brainstorming session
  • How to motivate for innovation
  • How to boost self-development and innovation (and how not to)
  • How to boost group creativity
  • How innovation means embracing failure
  • The quiet leadership style
  • Why you should always take notes regardless of experience
  • How you can foster risk-taking
  • How you can find the third solution
  • How to overcome “not invented here”
  • Problem-solvers to solution-seekers
  • How to invite participation
  • How to design a smart pilot


CPD Points: 1.5

CPD Duration (hours): 1.5

Access: 12 months from purchase date

Price: £45.00 (excludes VAT)