Clarify values and purpose


If your team doesn't share a common sense of what your organisation is, things quickly fall apart. Getting everyone organised around a common sense of identity and purpose is fundamental to teamwork. This looks at how to define an organisation's "source needs", which provide an idea of why the team exists and what it intends to do for the world.

Once everyone on your team has a solid shared sense of who you are, it’s time to take a look at how you can move forward as a group: the roles and responsibilities of the people involved, the various types of fuel that drive the organisation, and how you express yourselves uniquely as an organisation in the world. These are known as “leveraging needs”, and your organisation needs to understand and define them.

The course aims to help you consider your own organisation and how you and your colleagues can make your organisation more unique. The modules will look at organisational culture and how this links to creating a more unique enterprise. You will also learn the influence sharing your values and the values of others can have on empowering your team.


On completion of this course, you will have a greater understanding of:

  • How to empower your team by clarifying the organisations DNA.
  • How to energise your team by connecting to needs
  • The truth behind your organisational culture
  • How to use stories to strengthen your values
  • How to discover your inner fire before you change
  • Whether or not youare a people developer
  • What the purpose of your business is
  • Sustainability as an intrinsic motivator
  • How to motivate people on an individual basis


CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price: £30.00 (excludes VAT)